5 TIPS FOR SHOOTING SHAREWORTHY PHOTOS & VIDEOS OF YOUR NEW FLOORS

Think your new floors have what it takes to be social media stars?

If they’re hardwood, laminated wood, luxury vinyl plank, carpet or tile from MyNewFloor.com, we know they look great and perform beautifully. 😉

The best part of any flooring project is getting the chance to show it off when it’s done, so for that we’ve rounded up a few of our favorite smartphone photo and video tips to help your floors shine on Instagram, Facebook, Pinterest or wherever you choose to share them.

Let’s get snapping.

TIDY UP

First things first: Remove distractions from your shot. Place common clutter like loose mail on the table, shoes or bags out of frame. Keep the focus on your floors, not the snacks or car keys on the kitchen counter.

Also, it probably goes without saying, but make sure your floors are clean before you shoot.

FOLLOW THE LIGHT

You don’t need a professional lighting setup to get great snaps of your new floors. Pay attention to how natural light moves across your room throughout the day. Shoot when you have bright, indirect sunlight and, if possible, capture shots with your back to the light.

GET LOW

Instead of positioning your smartphone camera at chest or eye level standing up, try getting low or shooting on a downward angle. This will help put the emphasis on your floor and make it the hero of your shot. You can even turn your phone upside down for a unique perspective.

EXPERIMENT

The beauty of smartphone photography is that, in the span of just a few minutes, you can take a bunch of shots, quickly review, delete the duds and keep the ones you like best. Try playing with your phone’s standard and portrait modes for photos and cinematic mode for video.

TOUCH IT UP

The easiest way to make your new floor photos go from nice to niiiiice? A little bit of editing! You don’t need to be a pro or pay for apps. Use your phone’s built-in editing tools to brighten and straighten your shots (pick a horizontal line in your shot you can use for reference).

SHARE IT

That’s it! In just a few minutes, you can shoot share-worthy photos or videos of your new floors that will inspire your friends, family and other homeowners to step up their own flooring game.

Now all that’s left to do is share your finished shots to Facebook or Instagram and tag @mynewfloorcom so we can feature your new floors for our followers, too!

BERBER, PATTERN, FRIEZE & TEXTURE: 4 COMMON CARPET STYLES DEFINED

Raise your hand if you knew when you started shopping for carpet how many choices you’d need to make to arrive at the right floor covering for your home and lifestyle.

We get it – from color to pattern, material to pile height, carpet style to backing and padding, the options can be overwhelming.

As the Charlotte region’s premier flooring company, we’ve simplified the selection process by hand-picking only the best-performing products for our curated carpet collection.

But that’s not all: Our talented designers are here to help you navigate your options so you can feel confident in choosing a carpet style that fits your taste, budget and the way you live.

Here’s a primer on the four carpet styles you’ll see in our Blakeney and South End showrooms:

BERBER LOOP

This carpet style has dense, looped strands and a low profile for a clean, low-maintenance look. It’s also available in a patterned loop style, which usually has two to three different loop heights to create pattern effects. Berber is casual, durable, reliable and ideal for high-traffic areas.

Shop berber loop carpets in our ECHO COLLECTION.

PATTERN

Ideal for formal rooms or areas where you’d like to make a statement, the varying loop and cut height yarns in pattern carpets translate to an artistic and sophisticated look. This carpet style provides a variety of surface textures, including sculpted effects of squares, chevrons or swirls, and its multicolored effects hide soil and stains and handle traffic beautifully.

Shop pattern carpets in our ECHO COLLECTION.

SHAG / FRIEZE

If you’re looking for a casual, comfortable feel, shag or frieze (pronounced “freeze”) carpet is a good pick. Its high, twisted yarns are long and crimped for a relaxed look. As an added bonus, the long twists create dimension and visual interest, plus a bouncy, springy feeling underfoot.

Shop shag / frieze carpets in our VERSO COLLECTION.

TEXTURE CONSTRUCTION

Known for its stylish and casual look, a texture carpet style features long, crimped yarns and works for any room. Its higher pile gives a super-soft feel and helps hide footprints and vacuum tracks. This is the most popular carpet style on the market.

Shop texture carpets in our VERSO COLLECTION.

SHOP OUR CURATED COLLECTION

Ready to find the carpet style that’s right for your space, budget and lifestyle? Contact us to schedule your free estimate with a professional flooring expert, and shop our curated collection of berber, pattern, shag and texture carpets today.

5 THINGS TO KNOW ABOUT CARPET & INDOOR AIR QUALITY

We spend an astonishing 90 percent of our lives indoors – and, for many of us, new work-from-home, remote and hybrid work standards mean we’re spending more time in our homes than ever before.

With all that time in our homes-turned-offices, many homeowners are looking for ways to protect or improve their indoor air quality (IAQ).

Why is it so important,, and what does it have to do with flooring? Read on to find out.

WHAT IS INDOOR AIR QUALITY (IAQ)?

The U.S. Environmental Protection Agency defines indoor air quality as “the air quality within and around buildings and structures, especially as it relates to the health and comfort of building occupants.” 

There are lots of naturally occurring pollutants that can compromise the air quality in your home – think dust, pollen and pet dander. There are man-made or chemical pollutants, too. One category of these is known as volatile organic compounds (VOCs), 

VOCs are commonly used in the manufacture of many household products, such as cleaners, paints and textiles – and in the case of flooring, carpet.

CAN I GET VOC-FREE CARPET?

Though no carpet is completely VOC-free, you can opt for a floor covering that has been certified for the lowest-possible VOC emissions by the Carpet and Rug Institute.

These carpets are designated as Green Label Plus-certified. All of the pattern and texture carpets in our curated collection meet these strict criteria.

WHAT IS GREEN LABEL PLUS CERTIFICATION?

The Carpet and Rug Institute’s Green Label program has been certifying carpets, cushions and adhesives for low emissions for more than 30 years. Carpets that meet Green Label Plus criteria are independently certified according to scientifically established standards as being the very-lowest-emitting products on the market.

HOW DO I KNOW IF A CARPET IS GREEN LABEL PLUS-CERTIFIED?

Look for the CRI Green Label Plus logo for proof that the carpet meets the industry’s most stringent criteria for low emissions.

If you’re shopping with MyNewFloor.com, you can skip this step – every carpet in our ECHO and VERSO collections is Green Label Plus-certified.

ARE LOW-VOC CARPETS ALSO GOOD FOR THE ENVIRONMENT?

Yes! Green Label Plus certification isn’t just good for indoor air quality – it’s good for the environment. The texture carpets in our curated collection are made using up to 30% less energy, 87% less water and 42% fewer greenhouse gasses than ordinary polyester carpets.

SHOP INDOOR AIR QUALITY-FRIENDLY CARPETS

Ready to explore some of  the most environmentally friendly carpets available? Shop now:

The ECHO COLLECTION features nine carpets in a stunning range of loops, patterns and twists providing a variety of textures and shapes, including squares, chevrons or swirls. Each carpet is available in a range of 10 to 12 colors.

The VERSO COLLECTION of texture carpets offers a luxurious feel that’s made to last. Each carpet in this collection is specially selected for its balance of softness, style and performance, and comes in a range of 12 to 23 colors.

SPILLGUARD: CARPET PADDING WITH A MOISTURE BARRIER

If you’ve ever wondered whether the carpet padding you pick really matters, consider this:

The best way to prevent a spill or pet accident from doing damage to your subfloor is to stop it from soaking through your carpet in the first place.

The best way to do that? Choose carpet padding with a moisture barrier.

It might sound too good to be true, but all of the texture carpets in our VERSO COLLECTION feature our SpillGuard moisture barrier padding at no extra charge.

This water-resistant, stain-resistant technology stops spills and accidents from soaking through your cushion so you can blot them from your carpet quickly and easily. The result: virtually damage-proof, stink-free carpet that looks like new long after it was installed.

But the benefits of our SpillGuard carpet padding don’t stop there:

CUSTOMIZED DENSITY AND THICKNESS

Our premium 8-pound density, 1/2″ thickness SpillGuard carpet padding comes standard with all carpets in our VERSO COLLECTION.

HYPOALLERGENIC

SpillGuard technology is unlikely to cause allergic reactions – and, because it’s a moisture barrier, it can actually stop allergy-causing mold and mildew from growing.

REDUCED NOISE

Installing carpet padding is a great way to reduce noise that travels within and between rooms, and add an extra layer of quiet to your space.

ADDED INSULATION

A quality carpet and padding combo can be an exceptional added layer of insulation, which may reduce hot and cold air loss (and, by extension, your home’s heating and cooling costs).

GREEN LABEL PLUS-CERTIFIED

Our SpillGuard padding isn’t just water-resistant. It’s also CRI Green Label Plus-certified to meet the most stringent criteria for non-toxic, low-chemical emissions.

RECYCLED – AND RECYCLABLE

SpillGuard technology is made from 90 percent recycled materials and is itself 100 percent recyclable.

GET STARTED

Ready to install water-resistant, worry-free carpet with SpillGuard padding in your home? Contact us to schedule your complimentary estimate with a professional flooring expert today.

WHAT TO KNOW ABOUT CARPET FACE WEIGHT

The first thing to know about carpet face weight: It’s not as important as you might think.

Surprised? Stay with us.

A carpet’s face weight is a measure, in ounces, of the weight of the carpet pile per square yard. 

It’s solely a measure of the carpet’s fibers. This is not the same as the carpet’s total weight, which also includes the weight of its backing.

Though face weight is a factor to consider when shopping for new carpet, in most instances, it’s not the factor because it needs to be considered in context.

To truly understand a carpet’s construction and potential for longevity, you need to consider six key elements of the manufacturing process, including the material and manufacturing of its fibers, as well as the carpet’s twist, density, heat setting and tufting.

A high-performance PET carpet (named for a type of polyester fiber) might have a lower face weight than a lower-quality carpet. A 40-ounce carpet with a 25-year wear warranty, for example, will outperform a 60-ounce carpet with a 5-year wear warranty.

Said another way: A higher face weight does not necessarily indicate a more durable carpet. It’s only useful to use face weight as a selection consideration when every other factor – such as whether the carpets you’re comparing are made from the same fiber, use single-ply or two-ply construction, feature the same pile height and texture, etc. – is equal.

Otherwise, using face weight to compare carpets is just comparing apples to oranges.

SHOP OUR CURATED CARPET COLLECTION

Ready to add value, softness and comfort to your home? Shop our curated carpet collections:

The ECHO COLLECTION features nine carpets in a stunning range of loops, patterns and twists providing a variety of textures and shapes including squares, chevrons or swirls. Each carpet is available in a range of 10 to 12 colors.

The VERSO COLLECTION of texture carpets offers a luxurious feel that’s made to last. Each carpet in this collection is specially selected for its balance of softness, style and performance, and comes in a range of 12 to 23 colors.

WHAT IS HIGH-PERFORMANCE PET CARPET?

So you’re shopping for new carpet for a high-traffic space like your living room, family room or playroom, and you’ve heard a bit about the benefits of high-performance PET carpet.

Wondering what it is, how it’s made and whether it’s right for you? Read on.

WHAT IS HIGH-PERFORMANCE PET CARPET?

While high-performance PET (short for polyethylene terephthalate) carpets are designed to last longer than nylon carpets, you should know they’re not all made the same.

HOW HIGH-PERFORMANCE PET CARPET IS MADE

The hand-selected texture carpets in our VERSO COLLECTION are high-performance PET carpets created using a six-step process that ensures they stand up to your busy home now and for years to come:

Manufactured with longer, pull-resistant fibers

PET carpets start in the form of a polymer pellet that’s melted down into a solution. That solution is drawn into long, continuous strands of a single-ply fiber called bulk continuous filament (BCF). Unlike the staple fiber in regular polyester and nylon carpets, BCF resists shedding and pulling – the latter of which is especially attractive if you have pets at home.

Colored throughout

The polymer in PET carpets has built-in stain resistance because it’s solution-dyed. This means the color goes all the way through the polymer so it won’t fade, wear off or stain.

No matter how careful you can be, spills happen. Check out our tips for how to remove nine common carpet stains to keep your flooring looking like new.

Twisted for form and function

The high-performance PET carpets in our VERSO COLLECTION feature two cones of a BCF single-ply fiber that are twisted together to create a two-ply fiber. This creates a stronger, more durable carpet and allows for various fiber color combinations.

Heated for longevity

Heat is applied to the two-ply fiber to lock the twist in place. This process increases longevity by preventing the fiber from unraveling, which, in turn, maximizes its wearability.

Tufted for texture

The cones of twisted, heat-set fiber are tufted with needles into the main carpet backing. This is when the manufacturer customizes carpet features like pile height, density and weight, and creates different textures, patterns and loops.

Coated for stability

The last step is to attach a secondary backing to the tufted primary backing using a thin, smooth layer of latex to reinforce stability and ensure easy installation.

Our VERSO COLLECTION combines these two layers of backing with SpillGuard carpet padding for extra water- and stain-resistance.

PET CARPET’S FEATURES AND BENEFITS

High-performance PET carpets are a great choice for any high-traffic area in your home, or homes with pets and kids. They are:

  • Easy to clean, even with a bleach solution
  • Fade-resistant in prolonged exposure to sunlight
  • Resistant to coffee, red wine, mustard, chocolate and other tough stains
  • Backed by an industry-leading, 25-year wear warranty
  • Pet-friendly and worry-free
  • Environmentally friendly, using 30% less energy, 87% less water and emitting 42% fewer greenhouse gasses during manufacturing than ordinary carpets

SHOP HIGH-PERFORMANCE PET CARPET

Shop our thoughtfully curated VERSO COLLECTION or contact us to schedule your complimentary in-home estimate with a professional flooring expert today.

IS SOFT CARPET WEAK?

You love the idea of soft, plush carpet underfoot as you step out of bed in the morning or snuggle up with your pup on the living room floor after a long day, but maybe you’re hesitant to invest in a floor covering you’re not confident can stand up to the normal wear of everyday life.

If you’ve ever second-guessed soft carpet because you thought it was a weak material, you’re not alone – but we have good news.

WHAT MAKES CARPET SOFT

To understand how carpet gets its super-soft feel, we first have to understand how it’s made.

The building blocks of carpet are tiny threads called filaments. Filaments comprise fibers, and fibers, in turn, are bundled together to make carpet.

Filament thickness is measured in a unit known as denier. The finer the filaments, the softer the carpet.

The denier for “normal” carpet is 20 to 24, while carpets considered “super-soft” have a typical denier of 10 to 12. Some carpets, though, can be even softer, as today’s manufacturing technologies have created filaments as small as 3 to 4 denier.

A single strand of silk, for reference, is 1 denier.

HOW CARPET CAN BE BOTH SOFT AND STURDY

Think of your favorite linen top or set of sheets: the higher the thread count, the stronger the fabric.

In the case of carpet, the more filaments per square inch, the stronger the floor covering – so for soft touch and durability, look for carpets with a high number of filaments per square inch and a low denier.

SHOP SOFT CARPETS WITH DURABILITY

Our thoughtfully curated VERSO COLLECTION of texture carpets offers a luxurious feel that’s made to last. Each carpet in this collection is specially selected for its balance of softness, style and performance, and comes in a range of 12 to 23 colors to suit your home.

Contact us to schedule your complimentary in-home measure with a professional flooring expert and shop our curated collection today.

HOW TO REMOVE 9 COMMON CARPET STAINS

Let’s face it: No matter how carefully you sip or how faithfully you remove your shoes, if your home has carpet, there will likely come a time when a stubborn spill, splatter or pet stain threatens to keep your floor from looking like new.

You shouldn’t have to choose between a swoon-worthy space and a practical place to live with kids and pets. That’s why the carpets in our ECHO and VERSO collections feature long-lasting, leading-edge soil- and stain-resistant technology that makes cleanup quick and worry-free.

Here’s how to spot clean and remove nine of the most common carpet stains:

BLOOD STAINS

How you remove blood stains from carpet depends on whether it’s wet or dry.

If the blood is WET, first blot thoroughly with a white cotton cloth or paper towel. Next, apply a solution of liquid dishwashing detergent to one quart of water. A spray bottle works well. Repeat until the stain is removed.

ALSO WORKS FOR

This method of carpet stain removal also works well for other water-soluble stains such as alcoholic beverages, beer, berries, butter, cosmetics, excrement (poop), food dyes, furniture polish, grease (food), ink (washable), milk, mustard, paint (wet latex), soft drinks and tea.

If the blood is DRY, spot clean as detailed above, but treat with a household ammonia before using detergent.

ALSO WORKS FOR

Use this extra step with other water-soluble stains with heavy colors like chocolate and wine.

COFFEE STAINS

For coffee spills and other water-soluble stains with odor, start by blotting thoroughly with a white cotton cloth or paper towel. Next, treat with white vinegar, followed by a solution of liquid dishwashing detergent to one quart of water (a spray bottle works well). Repeat until removed.

ALSO WORKS FOR

You can also use this method to remove urine (pee) or vomit stains.

INK STAINS

Like blood stains, how you get ink stains out of carpet depends on the type of ink.

For WASHABLE ink, first blot thoroughly with a white cotton cloth or paper towel. Next, apply a solution of liquid dishwashing detergent to one quart of water. A spray bottle works well. Repeat until the stain is removed.

For BALL-POINT ink, first blot as much as possible with a white cloth or paper towel. Apply a volatile solvent such as perchloroethane (dry cleaning fluid) or a citrus-based solvent to a white cotton cloth. CAUTION: Do not apply the solvent directly to the carpet pile as permanent damage WILL result. Use it with rubber gloves and adequate ventilation.

ALSO WORKS FOR

Use the directions for removing ball-point ink stains above for other grease stains like asphalt, crayon markers, furniture polish, grease (auto), lipstick, paint (dry latex) and paint (oil).

OIL STAINS

Treat oil stains from paint, lipstick and other spills as you’d treat a grease stain.

Blot as much of the stain as possible with a white cloth or paper towel. Then apply a volatile solvent such as perchloroethane (dry cleaning fluid) or a citrus-based solvent to a white cotton cloth. CAUTION: Do not apply the solvent directly to the carpet pile as permanent damage WILL result. Use it with rubber gloves and adequate ventilation.

POOP STAINS

Have a stubborn spot from a dog with diarrhea, or a baby blowout?

Treat it as a water-soluble stain: First, blot thoroughly with a white cotton cloth or paper towel. Next, apply a solution of liquid dishwashing detergent to one quart of water. A spray bottle works well. Repeat until the stain is removed.

RED STAINS

The trick to treating red stains is less about the color and more about the type of stain.

To spot clean a red stain from BERRIES or WET BLOOD, for example,  follow the directions for removing a water-soluble stain: Start by blotting thoroughly with a white cotton cloth or paper towel. Next, apply a solution of liquid dishwashing detergent to one quart of water (a spray bottle works well). Repeat until removed.

If your red stain is from NAIL VARNISH, blot it with nail polish remover.

Finally, if your stain is tinged with the rich red of your favorite WINE, first blot thoroughly with a white cotton cloth or paper towel. Next, apply a bit of household ammonia. Then, spray a solution of liquid dish detergent to 1 quart of water. Repeat as needed until the stain is removed.

RUST STAINS

Most rust stains can be removed from carpet with a 10% solution of citric acid.

More stubborn stains will require professional cleaning, as restricted chemicals may be needed. The use of citric acid is not recommended for solution-dyed products, as damage may result. Certain household cleaners contain citric acid and should be used with caution.

TEA STAINS

Like several of the stains above, you can remove tea stains from carpet by first blotting thoroughly with a white cotton cloth or paper towel. Next, use a spray bottle to apply a solution of liquid dishwashing detergent to one quart of water. Repeat until the stain is removed.

WINE STAINS

To get wine stains out of carpet, first blot thoroughly with a white cotton cloth or paper towel. Next, apply a bit of household ammonia. Then, spray a solution of liquid dish detergent to one quart of water. Repeat as needed until the stain is removed.

CARPET CARE TIPS

The best way to treat carpet stains is to prevent them before they happen. Here are a few of our favorite carpet care and maintenance tips from Engineered Floors:

  • Always have clean walk-off mats at all entrances to capture outside soil before it’s tracked inside.
  • Vacuum regularly with a Carpet and Rug Institute (CRI) Seal of Approval vacuum cleaner.
  • Hire a CRI Seal of Approval professional to deep-clean every 12-18 months.
  • Blot accidents and spills immediately with a damp, white absorbent towel.
  • Have professionals remove stains caused by markers.
  • Only use CRI Seal of Approval spot cleaners.

For more spot-cleaning tips, see our VERSO COLLECTION warranty, care and maintenance guide.

CHOOSE A CARPET THAT’S WATERPROOF, STAIN-RESISTANT & WORRY-FREE

When it comes to creating cozy living spaces, nothing quite beats the comforts of carpet. It reduces sound, can help lower energy bills and provides the perfect plush base for playtime, fetch and family movie night.

But is there really such a thing as a worry-free carpet that fits your design style AND stands up to the “oopses,” “uh-ohs” and “oh nos” of a kid- and pet-friendly space?

There is – and you’ll find it in our ECHO COLLECTION.

Each of the nine pattern carpets in this thoughtfully curated collection is available in 10 to 12 colors and features:

WATERPROOF CARPET BACKING

Whether it’s a near-full glass of red wine, a tipped-over cereal bowl or a mess from a potty-training pet, the ECHO COLLECTION’s spill-proof carpet backing keeps wetness from soaking through to your carpet pad or subfloor. This not only makes cleanup easy, but also prevents problematic odors, mildew and deeper, long-term damage to your home.

STAIN-RESISTANT CARPET TECHNOLOGY

It isn’t enough to just trap spills at the surface – our worry-free kid- and pet-friendly carpets make cleanup easy.

Every carpet in our ECHO COLLECTION is made with leading-edge soil- and stain-resistant technology that won’t wear off, even after years of use and repeat cleanings. Spills stay on top and won’t seep deep, so all you have to do is wipe things up and get back to the fun.

The nine pattern carpets in MyNewFloor.com’s ECHO COLLECTION are perfect for pets, active families and entertaining. They feature waterproof backing and StainGuard technology that make them easy to clean, plus they’re CRI Green Label Plus certified for indoor air quality and come with an industry-leading 25-year wear warranty – which means the only thing you’ll have to worry about is picking your favorite pattern and choosing the right color.

GET STARTED

Ready to install worry-free, kid- and pet-friendly carpet in your home? Contact us to schedule your complimentary in-home measure with a professional flooring expert today.